The leading innovation driver for digital pathology

Smart In Media is the German No. 1 for Virtual Microscopy and a specialist for Digital Pathology systems with headquarters in Cologne and London.

With PathoZoom® we enable pathologists around the globe to quickly and easily achieve expert status in digital pathology, giving them an advantage over other institutes.

In a daily exchange with pathologists and hematologists, we develop easy-to-use solutions to digitize slides, share them quickly with other experts and diagnose independently of time and place — with PC/Mac, laptop, tablet, or smartphone. This speeds up diagnoses enormously; the patient outcome is significantly improved.

200

Live View Systems in operation on the German market

50%

Presence in German University Hospitals

No. 1

in Germany, Great Britain, and Austria

Milestones

From visionary to market leader

1 2 3 4

DIGITIZE & SHARE

Scan slides easily with your microscope and share them with colleagues at the click of a mouse.

LIVE-VIEW OF YOUR MICROSCOPE IN REAL-TIME

Use live microscopy for your perfect communication in real-time — with colleagues, remote working pathologists, between institutes or for tumor boards.

AI AS ASSISTANCE

Use AI-based quantification software to save time in routine tasks.

COLLABORATE

Diagnose anywhere and anytime, from anywhere, alone or with others in the PathoZoom® Digital Lab.

Leading the
healthcare
sector since

2013

By physicians for physicians

Performance on all levels

All our cutting edge technologies are solutions from physicians for physicians. Together, they have the task of optimizing the workflows of pathologists and thereby achieving a better patient outcome.

To date, we have improved the diagnostics of hundreds of physicians. The scope and complexity of our individual solutions as well as the diagnostic system including the worldwide network of experts are unique. And this is just the beginning …

Management

Constantly changing requirements, new medical and digital developments: For fast and clear decisions, we rely on a strong management team with with extensive expert know-how in the field of digital pathology.

Portrait Dr. Martin Weihrauch, Founder and CEO von Smart in Media

Martin Weihrauch, M. D.

Dr. Weihrauch is a hematologist/oncologist with over 20 years of clinical experience at the University Hospital of Cologne. Due to his high level of expertise in software development, he is able to combine the fields of medicine and IT optimally. This results in highly innovative and user-friendly programs for the professional routine of physicians.

Portrait Dr. Detlef Finkler, CEO Smart in Media

Dr. Detlef K.-H. Finkler

Dr. Finkler has many years of experience in healthcare management. Previously, he held the position of the managing director of the outpatient department of the University Hospital of Cologne. His experience guarantees the economic benefit of our products for our customers.

Our satisfied customers from all over the world

Logos Pathozoom Referenzen 1

Logos Pathozoom Referenzen 2

Logos Pathozoom Referenzen 3

Logos Pathozoom Referenzen 4

Logos Pathozoom Referenzen 5

Logos Pathozoom Referenzen 6

Logos Pathozoom Referenzen 7

Logos Pathozoom Referenzen 8

Explore customer success stories

Innovation & Strategy

The PathoZoom® product family from Smart In Media enables pathological practices, institutes at university clinics, and hospitals to enter digital pathology step by step.
The optional use of artificial intelligence and thus the integration of algorithms as an assistance system optimizes the reliability and speed of diagnoses.
Our e-learning platform SmartZoom® is the leading digital microscopy platform for universities all around the world.

Our values and vision are clearly reflected in our strategic corporate goals:

continuous innovation processes
continuous optimization of our portfolio — by physicians for physicians
consistent focus on our medical customers

Application of PathoZoom on browser-based devices like smartphone, tablet and computer

Visit our newsroom