Solution partner for pathologists worldwide

As a trusted solution partner for Digital Pathology, Smart In Media moves pathologists quickly forward in workflow and teaching.

With many years of experience, our teams in Europe and USA support you from small solutions to full digitization.

For faster turnaround, you can consult colleagues digitally, review cases independently of time and place, and use Artificial Intelligence for routine tasks. By physicians for physicians!

200

Live View Systems in operation on the German market

70%

Presence in German University Hospitals

No. 1

in Germany

Milestones

From visionary to market leader

1 2 3 4

DIGITIZE & SHARE

Scan slides easily with your microscope and share them with colleagues at the click of a mouse.

LIVE-VIEW OF YOUR MICROSCOPE IN REAL-TIME

Use live microscopy for your perfect communication in real-time — with colleagues, remote working pathologists, between institutes or for tumor boards.

AI AS ASSISTANCE

Use AI-based quantification software to save time in routine tasks.

COLLABORATE

Diagnose anywhere and anytime, from anywhere, alone or with others in the PathoZoom® Digital Lab.

Leading the
healthcare
sector since

2013

By physicians for physicians

Performance on all levels

All our cutting edge technologies are solutions from physicians for physicians. Together, they have the task of optimizing the workflows of pathologists and thereby achieving a better patient outcome.

To date, we have improved the workflow of hundreds of physicians. The scope and complexity of our individual solutions, including our network of experts worldwide, are unique. And this is just the beginning …

Management (Smart In Media AG)

Constantly changing requirements, new medical and digital developments: For fast and clear decisions, we rely on a strong management team with extensive expert know-how in the field of Digital Pathology.

Martin Weihrauch, M. D.

Dr. Weihrauch is a hematologist/oncologist with over 20 years of clinical experience at the University Hospital of Cologne. Due to his high level of expertise in software development, he is able to combine the fields of medicine and IT optimally. This results in highly innovative and user-friendly programs for the professional routine of physicians.

Dr. Detlef K.-H. Finkler (CEO)

Dr. Finkler has many years of experience in healthcare management. Previously, he held the position of the managing director of the outpatient department of the University Hospital of Cologne. His experience guarantees the economic benefit of our products for our customers.

Certified Quality. Certified Information Security.

At Smart In Media, trust is built into the way we work. Our certified management systems reflect our commitment to reliable processes, secure handling of information, and high standards in the development and support of Digital Pathology solutions.

With certifications according to ISO 13485:2016 and ISO/IEC 27001:2022, we demonstrate that quality management and information security are a part of our daily work, not just requirements.

ISO 13485:2016

Quality Management for Medical Devices

Our ISO 13485 certification confirms that Smart In Media operates a quality management system designed for the medical device environment. It supports reliable processes, regulatory alignment, and consistent quality across our products and services.

ISO/IEC 27001:2022

Information Security Management

Our ISO/IEC 27001 certification confirms that Smart In Media operates an information security management system focused on protecting information through structured, risk-based processes.

Download certificate

Working with Smart In Media means working with a partner that takes quality, security, and long-term reliability seriously — for your laboratory, your data, and your Digital Pathology workflow.

Innovation & Strategy

The PathoZoom® product family from Smart In Media enables pathological practices, institutes at university clinics, and hospitals to enter Digital Pathology step by step.
The optional use of Artificial Intelligence and thus the integration of algorithms as an assistance system optimizes the reliability and speed of the workflow.
Our e-learning platform SmartZoom® is the leading digital microscopy platform for universities all around the world.

Our values and vision are clearly reflected in our strategic corporate goals:

• continuous innovation processes
• continuous optimization of our portfolio — by physicians for physicians
• consistent focus on our medical customers

In the United States, the following applies for AI products:
For Research Use Only. Not for use in diagnostic procedures.